If you want to raise money, lose money, buy a company, sell a company, or hide the fact that you don’t have a viable business plan in the transportation sector, add the word mobility. Mobility is the dumbest word in Silicon Valley, Detroit, and anywhere cars are built or software is written. What is mobility? While everyone hemorrhages cash trying to figure it out, one old-school automaker has unexpectedly put a stake in the ground which shows genuine courage: Cadillac.
The product is called Cadillac Book. It’s a $1,500-per-month subscription service that gives users access to almost any Cadillac—including halo models like the excellent CTS-V—via the Book app. Throw in white-glove delivery service, insurance, registration, taxes, maintenance, unlimited mileage, no long-term commitment, and up to eight vehicle swaps per year, and you have what appears to be an overpriced, long-term car rental.
But it’s much more than that. To understand why Book is so brave and potentially revolutionary, we must define what mobility is, and will be. Continue reading
The 2017 BMW M7 is an amazing car with an Achilles heel. Its decklid badge doesn’t say M7. What else would you call a $154,795, 2.5 ton, 6.6-liter, twin-turbocharged, 601 horsepower, 12-cylinder ultra-luxury sedan from Munich that will do 0-60 in 3.6 seconds and 193 mph? I call it an M7. My French dad? M sept. A child living in Bavaria? M sieben.
But what does BMW call it?
A 2017 BMW M760i xDrive with M Performance.
That’s a big cactus to swallow, and an even bigger clusterf**k of decklid badging. Literally everyone who buys, leases, finances or rents this state-of-the-German-art sedan — and I promise you anyone who understands depreciation and long-term V12 reliability will lease it — would prefer it to say M7 on the trunk. No one dreams of a BMW M760i xDrive M Performance. If you’re a BMW person, you dream of M. “M” stands for something, like AMG, S, RS, GT and Turbo. Continue reading
The Tesla Roadster is a machine out of time, a gorgeous and maddening sports car with a boot in the future and a high heel in the past. If you were shopping for an exotic in 2006, this car had everything: a new manufacturer no one believed would stay in business, a questionable electric drivetrain stuffed into a stretched Lotus Elise, a $109,000 base price that would have bought you a fully-optioned Porsche 911, and exclusivity that would make Ferrari owners weep.
Elon Musk has said they were crazy to build it. I would have said you were crazy to buy one, but after driving one of the last, best versions ever made—a fully-upgraded, optioned-out 2011 Roadster Sport 3.0—I’m not so sure.
I take that back.
You had to be crazy to buy one. But not any crazier than someone who bought a Lotus, Morgan or TVR. These are cars you buy with absolutely no expectation they will be good, or even work. At least not all the time. That’s why Porsches makes sense, and even modern Ferraris, but those have become so reliable as to remove what was once required for anything foreign with two seats and a high horsepower-to-weight ratio:
Faith. Continue reading
Last week’s National Highway Transportation Safety Administration (NHTSA) report on Joshua Brown’s fatal Autopilot accident does a lot more than exonerate Tesla. It’s a stamp of approval for Tesla’s entire ecosystem and rollout strategy, from Autopilot to data gathering to wireless updates.
Legacy auto makers should be terrified.
As futurist Brad Templeton points out, NHTSA’s report is so favorable to Tesla, it’s hard to believe it was written by the same government agency whose letter to George Hotz compelled him to cancel the Comma One, the only other semi-autonomous driving technology to approach Tesla’s as of 2016.
NHTSA investigator Kareem Habib dismantles every argument critics and competitors have been firing at Tesla since Autopilot was released in October of 2015. The report is explicit: the Tesla crash rate declined 40% after Autopilot’s release. Tesla’s safety technologies are not defective. Tesla is clear about driver responsibility. Tesla provides clear engagement and disengagement alerts.
Tesla should hire Habib. So should Faraday. This guy knows his way around defending autonomy.
Any hopes the legacy automakers might have had that regulators would throttle or halt Tesla’s progress are now shattered. What appeared to be Tesla’s headlong rush toward autonomy is now a three year head start. Why? Because the old guard were so skeptical of self-driving cars—and so terrified of being the first one to have a fatality with a car even temporarily in control—that they ceded the first round of the autonomy wars to Tesla without a fight. Continue reading
In world of clickbait and fake news, it’s essential that any writer who aspires to credibility admit a mistake. I made a mistake. I based my recent op-ed “Faraday Future’s Killer $290,000 Feature Revealed” on a quote from Faraday backer Jia Yueting to a Chinese news outlet. In analyzing the $290k figure, I used US market pricing for competing models, thereby comparing apples with oranges.
Faraday deserves a fair shake. Let’s compare apples with apples.
Jia claimed the FF-91 would cost “less than ¥2,000,000”, which as of this writing is approximately $293,000. Faraday has confirmed that this figure includes Chinese market taxes and import duties. They also said the FF-91 “will be priced competitively in the premium electric vehicle segment.”
Chinese market taxes and import duties vary, but generously assuming a high end of 40% for a luxury vehicle like the FF-91, the U.S. market price would be around $175,800. Let’s place the Faraday among theoretical competitors one more time: Continue reading
The saga of Faraday Future could fill a book, but every story needs an ending. Here’s one: Jia Yueting, CEO of LeEco and Faraday’s primary investor, just leaked the price of the FF-91, their first production vehicle.
It is $290,000.
I’ve said all along that Faraday’s problem isn’t their financing, it’s the car. I was wrong. It’s not just the car. It’s the management that demanded this Chinese Homer, a cost-no-object vehicle incorporating a laundry list of every conceivable feature except common sense. That decision could only have come from one man: Jia Yueting himself. In no universe would any of the auto industry veterans he hired approve of this monstrosity. Continue reading
Have you heard of the Internet-of-Things? People selling things you don’t need call it the IoT. The IoT is the idea that anything that can be “connected” should be. My dad didn’t live long enough to see the IoT, but he had a saying that sums up the IoT perfectly.
Anything is possible, but not everything is necessary.
Welcome to the rPlate, “the world’s first digital license plate & cloud app store”, a claim that is both fearsome and half true. Half-true because a cursory web search unearthed a company called Compliance Innovations, who have been trying to sell a connected license plate since 2013. Fearsome because where Compliance Innovations appears to have stalled, rPlate is forging ahead by adding features everyone will love, except drivers.
Drivers, of course, aren’t the customer.
Based on rPlate manufacturer Reviver’s site, their primary targets are DMVs and fleets. The actual product isn’t the plate itself, but a “connected car innovation platform” that automates vehicle registrations and turns your plates into billboards. Add telematics, location tracking and app development, and what little privacy we have left is annihilated.
Like it or not, the business model has promise. The registration component makes sense. Why didn’t this seem to work for Compliance Innovations? Possibly because of their focus on compliance for individual drivers. Would you really want your plate to change from this:
Read the rest over at The Drive…
TO: Tim Cook, CEO
1 Infinite Loop
Cupertino, CA 95014
Re: Apple iMobility Customer Service
Dear Mr. Cook:
I’m writing to you about a problem with my monthly Apple iMobility “MultiPass” subscription service.
The problem is: It sucks.
Let’s start with what Apple promised in its Press Release:
“SAN FRANCISCO — September 8, 2022 — Apple today unveiled Apple iMobility, a single, intuitive app that combines the best ways to get from A to B, all in one place. Apple iMobility is a revolutionary platform aggregating all modes of transportation wherever you live—whether you ride, hail, pool, share or drive—via a convenient flat-rate subscription service, redefining Mobility-as-a-Service…”
One price to get me anywhere in NYC? Everything plus self-driving cabs? Loved the idea. I had lots of choices—DidiMo, Uber, Tesla, Toyota’s CommUt, WayMo, GoNow—but I’d been holding out for Apple. You were late to the game, which meant you were doing it right … right? I was willing to pay a little more for upgraded cars and solo rides, so I happily lined up, in the rain, outside the Soho Apple store for Milla Jovovich to sign my Apple iMobility MultiPass.
Read the rest over at The Drive…
Autonomy! Connectivity! Mobility! You needed a leafblower to pierce the stench of buzzwords at CES 2017. While the rest of the media parachuted into Vegas and slunk out 48 hours later, I huffed it around Vegas for five days, from the loading docks of the Convention Center to the bowels of the Sands. Beyond the cumulous clouds of press releases out of which drones swarmed overhead, the most brilliant products and ideas hid in plain sight.
Here are my 14 favorites, from infrastructure to policy, people and startups. Let’s start with the less obvious over at The Drive…
Faraday has a big problem, but it’s not their questionable finances.
It’s the car.
The FF-91 reveal was a make-or-break moment for Faraday, and as SNL’s Stefon would say: This place had everything. A billionaire Chinese investor who might be going broke. An automotive startup trying to survive a media witch-hunt. Employees who wanted to talk, but wouldn’t give their names. A shortage of hors d’oeuvres. A Ferrari. A Bentley. A Tesla. A meaningless drag race. An unflappable Englishman who should be CEO but inexplicably isn’t. An engineer in a bad shirt two sizes too small. A sea of foreign media who sat through it all with rictus grins. A car that failed in its moment of truth.
My God. The missing money. The opaque company structure. The over-long reveal. The vague plan. This is what happens when no one is in charge. It wouldn’t matter if Faraday had $10B in the bank. Remove words like mobility and connectivity and what’s left?
Read the rest over at The Drive…