The Model 3 Is Further Proof of Tesla’s Asymmetric War Against the Auto Industry

31 Jul

Tesla Asymmetric War

I didn’t attend the Tesla Model 3 launch. Did I have to? Everyone knows my position: If you actually want to #MAGA, Tesla is your company, and Elon Musk is your man. Even if you hate the whole enterprise, even if the Big One destroyed Fremont tomorrow, the world is a different and better place because of what Musk has built at Tesla.

What the Model 3 launch proves is that Tesla’s not going away. Not ever.

Don’t believe me? Let’s study the history of warfare, which is that of business plus death. One would think that with stakes as high as they are, lessons learned from the study of war would guide business more than it does, at least in the auto industry.

The French have always been celebrated for their Champagnes, but their greatest gift to the world is actually a better understanding of war. The Maginot Line — built in the 1930s to repel the German infantry & artillery assaults of 1914-18 — was overrun in 1940 by the German Blitzkrieg, or “lightning war.” It wouldn’t have mattered if the French fortifications had extended to the English Channel, or if they had been fully manned; if it were pierced, armored columns could flow through. Continue reading