For The Public, Is Dieselgate Over?

24 Nov

Despite the flurry of increasingly bad news, I can’t stop thinking that the car buying public doesn’t know or doesn’t care about DieselGate. OK. Maybe they care a little. But not really. I’m starting to think that this too shall pass.

What say you?

What % of Owners Know Porsche/Audi Diesels Are Made By VW?

2 Nov

Alex Roy's LiveDriveRepeat

What % of Porsche/Audi Diesel owners do you think actually know that their engines are made by VW? This little article on Jalopnik suggests that they may want to know. If they don’t know already, I bet they’ll be receiving a letter soon. Continue reading

Do You Love Your Kids? Branding, VW & The Forgotten Recaro Recall.

23 Sep

Alex Roy's LiveDriveRepeat - Recaro Recalls Baby Seats

All this VW talk has completely clouded the fact that recalls happen all the time. Unless you’re the original owner of anything you buy, it’s unlikely you’ll receive the traditional snail mail notification that might save your life. In this case, your child’s. Maybe, if the recall is big enough, you might even hear about it in the news. Trust me. If you’re the company doing the recalling, it’s best if no one other than current owners of your product finds out. Sooooo, Recaro – yes, that Recaro – really lucked out last week.

The spirit of Nostradamus must have shone upon Recaro, because they announced their recall of 173,000 child safety seats on September 15th, to very little fanfare. The VW Scandal broke on the 18th, and what little coverage Recaro got over the weekend was swamped by VW’s public collapse on the 21st.

Let’s go deeper, because I’m really upset about this. Let’s talk about branding. Continue reading

The Only VW Story You Need to Read As Of Today.

22 Sep

Alex Roy's LiveDriveRepeat - VW = Das Pollution

What is the VW story and why does it matter? So many non-car friends have e-mailed and called asking what’s happening, I’ve decided to simplify it. I mean, really simplify it, by inaugurating “The Only VW Story You Need to Read As Of Today.” To wit: Continue reading