How many trucking jobs will self-driving trucks eliminate? All of them, if Uber subsidiary Otto has its way. What about Embark, last week’s alleged “Otto-killer”? Hard to tell from the vague press release regurgitations. But one company has just emerged from stealth mode with a genuinely fresh take on self-driving trucks—the first one to make truckers allies instead of enemies. It’s called Starsky Robotics.
And how is it doing that, exactly? By inverting the traditional “disruptor” role Silicon Valley loves to crow about. Starsky hopes to use AI to augment and positively transform the truck driver’s traditional role—and to do so with the cooperation of the trucking companies and regulators their competitors have so far taunted or ignored.
If Starsky succeeds, they will provide an example of how evolution can sometimes be better than revolution. Theirs is a genuine effort to adapt technology to political and cultural realities, a strategy others would do well to emulate, as Uber is finding out in country after country. Continue reading