Have you heard of the Internet-of-Things? People selling things you don’t need call it the IoT. The IoT is the idea that anything that can be “connected” should be. My dad didn’t live long enough to see the IoT, but he had a saying that sums up the IoT perfectly.
Anything is possible, but not everything is necessary.
Welcome to the rPlate, “the world’s first digital license plate & cloud app store”, a claim that is both fearsome and half true. Half-true because a cursory web search unearthed a company called Compliance Innovations, who have been trying to sell a connected license plate since 2013. Fearsome because where Compliance Innovations appears to have stalled, rPlate is forging ahead by adding features everyone will love, except drivers.
Drivers, of course, aren’t the customer.
Based on rPlate manufacturer Reviver’s site, their primary targets are DMVs and fleets. The actual product isn’t the plate itself, but a “connected car innovation platform” that automates vehicle registrations and turns your plates into billboards. Add telematics, location tracking and app development, and what little privacy we have left is annihilated.
Like it or not, the business model has promise. The registration component makes sense. Why didn’t this seem to work for Compliance Innovations? Possibly because of their focus on compliance for individual drivers. Would you really want your plate to change from this: