I Was Wrong About Faraday Future’s Pricing. Or Was I?

18 Jan

In world of clickbait and fake news, it’s essential that any writer who aspires to credibility admit a mistake. I made a mistake. I based my recent op-ed “Faraday Future’s Killer $290,000 Feature Revealed” on a quote from Faraday backer Jia Yueting to a Chinese news outlet. In analyzing the $290k figure, I used US market pricing for competing models, thereby comparing apples with oranges.

Faraday deserves a fair shake. Let’s compare apples with apples.

Jia claimed the FF-91 would cost “less than ¥2,000,000”, which as of this writing is approximately $293,000. Faraday has confirmed that this figure includes Chinese market taxes and import duties. They also said the FF-91 “will be priced competitively in the premium electric vehicle segment.”

Chinese market taxes and import duties vary, but generously assuming a high end of 40% for a luxury vehicle like the FF-91, the U.S. market price would be around $175,800. Let’s place the Faraday among theoretical competitors one more time: Continue reading

Faraday Future’s Killer $290,000 Feature Revealed

16 Jan

Faraday Future

The saga of Faraday Future could fill a book, but every story needs an ending. Here’s one: Jia Yueting, CEO of LeEco and Faraday’s primary investor, just leaked the price of the FF-91, their first production vehicle.

It is $290,000.

I’ve said all along that Faraday’s problem isn’t their financing, it’s the car. I was wrong. It’s not just the car. It’s the management that demanded this Chinese Homer, a cost-no-object vehicle incorporating a laundry list of every conceivable feature except common sense. That decision could only have come from one man: Jia Yueting himself. In no universe would any of the auto industry veterans he hired approve of this monstrosity. Continue reading

What Bond Enemy’s Logo Does Faraday Future’s Resemble?

8 Feb

Faraday FutureStromberg Shipping

The Faraday Future logo is cool, but there’s something about it I can’t quite put my finger on. Wait, yes I can. It’s too cool. So cool that it looks like the logo of one of Bond’s enemies. One of his enemies that is not Spectre, but which one?

Spiritually, it seems to harken back to the logo for Stromberg Shipping, albeit in a more digital/modernized form. Or maybe it’s another organization from a different franchise altogether?