In news that should drive Tesla short sellers nuts, Tesla has topped Consumer Reports’ Owner Satisfaction Survey, beating out Porsche, Audi and Subaru for 1st place, with 91% of owners stating they would buy another. This follows the Tesla Model S winning “Most Loved Model” in the United States earlier this year, and the Model X winning the Golden Steering Wheel award.
How is it possible Tesla can persist despite the combined might of the world’s car industry and a concerted and surreptitious public relations effort by the petroleum lobby?
Tesla owners really love their Teslas.
Tesla’s first place in the survey is additionally fascinating given CU’s 2015 claim that the Model S P85D was the best car they’d ever tested, followed a few months later by their rescinding their recommendation due to reliability issues. Tesla’s response? A waterfall of software updates and improvements to the assembly line, which led to 2016 being Tesla’s best sales year ever.
The market’s response? Tesla received 400,000 pre-orders for their upcoming Model 3.