Is Cadillac The Trojan Horse of Mobility?

13 Feb

If you want to raise money, lose money, buy a company, sell a company, or hide the fact that you don’t have a viable business plan in the transportation sector, add the word mobility. Mobility is the dumbest word in Silicon Valley, Detroit, and anywhere cars are built or software is written. What is mobility? While everyone hemorrhages cash trying to figure it out, one old-school automaker has unexpectedly put a stake in the ground which shows genuine courage: Cadillac.

The product is called Cadillac Book. It’s a $1,500-per-month subscription service that gives users access to almost any Cadillac—including halo models like the excellent CTS-V—via the Book app. Throw in white-glove delivery service, insurance, registration, taxes, maintenance, unlimited mileage, no long-term commitment, and up to eight vehicle swaps per year, and you have what appears to be an overpriced, long-term car rental.

But it’s much more than that. To understand why Book is so brave and potentially revolutionary, we must define what mobility is, and will be. Continue reading

Alex Roy’s Cannonball Run Buyer’s Guide

20 Jan

Alex Roy’s Cannonball Run Buyer’s GuideWhat is the best car for a Cannonball Run? Ah, the eternal question of car-loving criminals and outlaws, and car lovers with no criminal intent whatsoever. The conventional wisdom is not wisdom, because it is almost all based on the Cannonball Run and Gumball Rally movies. Although inspired by real events, both were comedies that glossed over the hardcore strategizing required to get dozens of cars cross-country at 100-plus mph, and to do it safely. The movies have literally nothing to teach us about the “right” car for running a Cannonball today.

Read the rest of my latest article over at The Drive…