The 2017 BMW M7 is an amazing car with an Achilles heel. Its decklid badge doesn’t say M7. What else would you call a $154,795, 2.5 ton, 6.6-liter, twin-turbocharged, 601 horsepower, 12-cylinder ultra-luxury sedan from Munich that will do 0-60 in 3.6 seconds and 193 mph? I call it an M7. My French dad? M sept. A child living in Bavaria? M sieben.
But what does BMW call it?
A 2017 BMW M760i xDrive with M Performance.
That’s a big cactus to swallow, and an even bigger clusterf**k of decklid badging. Literally everyone who buys, leases, finances or rents this state-of-the-German-art sedan — and I promise you anyone who understands depreciation and long-term V12 reliability will lease it — would prefer it to say M7 on the trunk. No one dreams of a BMW M760i xDrive M Performance. If you’re a BMW person, you dream of M. “M” stands for something, like AMG, S, RS, GT and Turbo. Continue reading