The self-driving car industry is blowin’ it.
The definitions of self-driving—from ADAS to SAE automation levels to the inconsistent nomenclature used by the media—are a semantic disaster concealing a vast opportunity. There is no doubt increasing automation will make driving safer, but the safest possible implementation is one that maximizes human capabilities rather than treating them like a cancer.
Automakers are missing the biggest opportunity to profit from saving lives on what is likely to be a long, gentle ascent to Level 4. It requires tossing the insufficient logic behind L2/L3 semi-autonomy and probably even Advanced Driver Assistance Systems (ADAS), and deploying the same hardware and software being developed for L4 as a way to augment human driving.
Though augmented driving represents a clear break from the current crop of semi-autonomous systems, it’s not without precedent. Aircraft are being transformed by automation just as profoundly as cars, but because there is no impetus to move toward pilotless airliners, flight automation systems have been developed to enhance rather than replace human pilots. By following the example set by the commercial aviation sector, automakers can replace the risks inherent to semi-autonomy with the comprehensive assistance of augmented driving. Continue reading