Who is really #1 in self-driving cars? You wouldn’t know it from this week’s unintentionally entertaining Navigant Research Leaderboard Report on Automated Driving, which placed Ford first, GM second and Renault-Nissan third. Waymo? Seventh. Tesla? Twelfth. The media—most of whom appear not to have paid $3,800 to read the raw report—lapped it up. Wired’s summary ran with the mother-of-all-clickbait heds, “Detroit Is Stomping Silicon Valley In The Self-Driving Car Race.”
The Navigant report is well researched—it’s Navigant, after all—but it has one major flaw: It doesn’t really make sense.
No less than Elon Musk biographer Ashlee Vance launched a Twitter waragainst Navigant’s Senior Analyst Sam Abuelsamid, suggesting the report was skewed by the company’s client list, which includes Ford and other companies that ranked higher than conventional wisdom would suggest. I disagree with Vance. Navigant has a long history of transparency and authoritative research. The authors’ credibility—especially that of the widely respected Abuelsamid—is unimpeachable.
The problem isn’t with Navigant’s research, it’s with the report’s scope and methodology.
The overall thesis—that self-driving technology is nothing without the might of a traditional manufacturer behind it—is as myopic as Silicon Valley’s belief that technology investments alone can “disrupt” the car industry.
This type of disruption mythology makes me sick. Disruption isn’t magic. Disruption isn’t the art of executing an idea competitors can’t or won’t. Disruption is the science of executing an idea better than competitors can or will. Disruption mythology harms both sides of an industry under attack, because it masks the nature of realities everyone must face if they want to survive and prosper.
Navigant’s report is a perfect example of counter-disruption mythology, a document that satisfies a calcified industry who want to believe buying is as good as building, money can solve for time, and being a Foxconn in a new transportation paradigm is for losers.
Read the rest over at The Drive…