Faraday’s Biggest Problem Isn’t The Money

10 Jan

Faraday

Faraday has a big problem, but it’s not their questionable finances.

It’s the car.

The FF-91 reveal was a make-or-break moment for Faraday, and as SNL’s Stefon would say: This place had everything. A billionaire Chinese investor who might be going broke. An automotive startup trying to survive a media witch-hunt. Employees who wanted to talk, but wouldn’t give their names. A shortage of hors d’oeuvres. A Ferrari. A Bentley. A Tesla. A meaningless drag race. An unflappable Englishman who should be CEO but inexplicably isn’t. An engineer in a bad shirt two sizes too small. A sea of foreign media who sat through it all with rictus grins. A car that failed in its moment of truth.

My God. The missing money. The opaque company structure. The over-long reveal. The vague plan. This is what happens when no one is in charge. It wouldn’t matter if Faraday had $10B in the bank. Remove words like mobility and connectivity and what’s left?

Read the rest over at The Drive

Leave a Reply