The stench of “mobility” was pierced today, as California-based Lucid Motors revealed the Air, a stunning $100,000+ electric sedan hailed as a “Tesla-killer.”
But is it?
The answer is no, because the Lucid Air is deliberately in a class of its own.
First, the Lucid Motors Air is gorgeous. For the first time since the release of the Tesla Model S, we have a clean-sheet design for an electric sedan that doesn’t include stupid neon green or blue accents to indicate environmental cred. The Air isn’t some Wall-E inspired, emasculatory blob on wheels penned by the guy from The Kooples. Primed by last year’s stillborn Faraday reveal, I walked into the Lucid event ready for disappointment, but when the spotlights fell upon the Air I joined the crowd of reporters quietly mouthing “Yeeeeeeees.”
Lucid’s “luxury mobility” messaging may resemble Tesla’s, but that’s only because Musk was first to recognize the hinges upon which a startup car company must swing: 1.) you must launch with a premium product; 2.) electrification, connectivity, and autonomy will be ubiquitous.
With the Air, Lucid wisely chose to one-up Tesla, not by trying to build a better Model S, but by moving “luxury mobility” even further upmarket. The top-of-the-line Air is targeted at the Model S customer who wants more interior space and luxury, doesn’t want an SUV, and is willing to spend $160,000—or approximately 10 percent more than a loaded Model X.