APEX: The Story of the Hypercar, is now available on iTunes, and I’m thrilled to have been a part of the making of the film, and to be in the film itself. Everyone’s in it. Christian von Koenigsegg, Horacio Pagani, Chris Harris, Mike Spinelli, Travis Okulski, and a cast of thousands. OK, not quite.
What’s it about? Take a guess. Here’s the official synopsis and trailer:
Despite their obvious appeal hypercars are, by definition, so rare, so exotic, and so unobtainable for most that their true nature is widely misunderstood. This film follows their story, observing the development of a technology market that has more influence on our every day lives than we realize.
The automotive industry is in the midst of a paradigm shift as we move closer towards the balance of performance and energy conservation, with the top tier manufacturers presenting radically different solutions to this challenge. But no matter who is first to find this perfect ratio, all of humanity will reap the benefits. In examining this cascade of new technology from R&D lab, to prototype, to racetrack, to production car, we’ll learn by studying some of the big players in this game: Porsche, Ferrari, McLaren, BMW, Jaguar, Pagani, and Koenigsegg.
With insights from some of the most brilliant thinkers, engineers, and designers spanning multiple industries, we will step into the minds of the people who take these projects from daunting inception to the breathtaking completion that results in the birth of an awe inspiring driving machine.
Illustrating this process in detail, is a small company based in Angelholm Sweden. Its founder and namesake, Christian von Koenigsegg, has been on a quest since 1993 to change the automotive industry by building the best performance car in the world. In 2014 he reveals his latest creation, a car that will defy all reason, at the most important industry event of the year: the Geneva Motor Show. One man, one vision, one impossible ratio.
Will he succeed?
I’m quite sure you’ll love it.